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Methodology

Corexi's PX Score is not a black box. Every number is grounded in published research, industry standards, and reproducible evaluation criteria. Here is exactly how we measure product experience quality.

01

How the PX Score is calculated

The PX Score is a weighted composite of 5 UX dimension scores, each derived from AI analysis across 9 evaluation categories.

PX Score =

Visual Quality

0.25

Behavioral Health

0.20

Usability

0.25

Accessibility

0.15

Cognitive Load

0.15

Each dimension is scored 0-100. When multi-viewport analysis is enabled, desktop results carry 60% weight and mobile results carry 40%.

02

9 AI evaluation categories

Every page scan is evaluated across these 9 categories. Each has specific, measurable criteria rooted in research.

01

Visual Hierarchy

How effectively the page guides the eye through heading differentiation, visual flow, and attention priority.

12%
02

CTA Visibility

Whether primary calls-to-action are easy to find with sufficient contrast, size, and placement.

14%
03

Form Design

Label clarity, error state handling, input field sizing, and placeholder/label correctness.

10%
04

Spacing & Layout

White space sufficiency, element spacing consistency, grid system usage, and visual density.

10%
05

Typography

Font size readability (16px minimum body), line length (45-75 chars), hierarchy, and line height.

10%
06

Color & Contrast

WCAG AA compliance for text/background contrast, palette consistency, and information conveyed by color alone.

12%
07

Mobile Responsiveness

Touch target sizes (44x44px minimum), absence of horizontal scroll, and mobile text readability.

10%
08

Cognitive Load

Information density, clarity of next action, navigation simplicity, and decision paralysis prevention.

12%
09

Accessibility & Compliance

Alt text, form labels, keyboard navigation, ARIA attributes, focus indicators, and touch target sizing.

10%
03

Neurodiversity scoring

Beyond standard UX metrics, Corexi derives neurodiversity-focused scores from the same analysis data. Five specialized lenses, each with a distinct weighting formula.

ADHD Friendliness

Cognitive Load (40%) + Visual Quality (25%) + Usability (20%) + Behavioral Health (15%)

Dyslexia Readability

Visual Quality (35%) + Usability (30%) + Accessibility (20%) + Cognitive Load (15%)

Autism Predictability

Usability (30%) + Visual Quality (30%) + Cognitive Load (25%) + Behavioral Health (15%)

Sensory Sensitivity

Visual Quality (30%) + Accessibility (30%) + Cognitive Load (25%) + Behavioral Health (15%)

Color Vision

Accessibility (55%) + Visual Quality (45%), with type-specific modifiers for Protanopia, Deuteranopia, Tritanopia, and Achromatopsia

04

Confidence and data coverage

Not all scans are equal. When behavioral analytics are connected, the PX Score benefits from real user signals. Without them, Corexi relies solely on visual AI analysis.

Visual AI only

Base

~40% coverage

Screenshot-based analysis across 9 categories

+ 1 analytics provider

Moderate

~65% coverage

Behavioral signals validate visual findings

+ 2-3 providers

High

85-95% coverage

Full hybrid reasoning with cross-validated insights

05

Research and standards

Every scoring criterion maps to published research, international standards, or peer-reviewed studies.

10 Usability Heuristics for User Interface Design

Nielsen Norman Group (1994)

Foundation for visual hierarchy, error prevention, and cognitive load evaluation.

usabilitycognitive loadvisual hierarchy
Web Content Accessibility Guidelines (WCAG) 2.2

W3C (2023)

Definitive standard for contrast ratios, focus indicators, touch targets, and color usage.

accessibilitycolor contrastcta visibility
E-Commerce Checkout Usability (77 Guidelines)

Baymard Institute (2024)

Form design patterns, checkout friction analysis, and error state best practices.

form designusability
Web Vitals: Essential Metrics for User Experience

Google (2020)

Correlation between performance metrics and user engagement, bounce rate, and conversion.

behavioral healthusability
Dyslexia Style Guide 2018

British Dyslexia Association (2018)

Font selection, line spacing (1.5x min), letter spacing (0.12em), and text alignment for dyslexic readers.

typographydyslexiaaccessibility
Physical and Cognitive Difficulties in Web Accessibility

University of Cambridge (2012)

Research on how reading patterns differ for dyslexic users and impact of typography on comprehension.

dyslexiacognitive load
Color Universal Design (CUD) Guidelines

Color Universal Design Organization (2015)

Principles for color-blind safe design: avoid sole color reliance, use sufficient luminance contrast.

color blindnesscolor contrastaccessibility
ISO 9241-210:2019 Human-centred design for interactive systems

International Organization for Standardization (2019)

Framework for iterative design evaluation, user research integration, and usability testing methodology.

usabilitybehavioral health
Designing for ADHD: Reducing Cognitive Overload

UX Design Institute (2023)

Research on attention fragmentation, decision paralysis in cluttered interfaces, and progressive disclosure.

cognitive loadadhdvisual hierarchy
The Information Capacity of the Human Motor System in Controlling the Amplitude of Movement

Fitts, P.M. (1954)

Foundational model for CTA sizing, touch target dimensions, and interactive element placement.

cta visibilitymobile responsivenessusability
The Magical Number Seven, Plus or Minus Two

Miller, G.A. (1956)

Cognitive chunking limits that inform navigation design, menu item counts, and information architecture.

cognitive loadvisual hierarchy
Understanding WCAG SC 1.4.3: Contrast (Minimum)

W3C (2023)

Specific contrast ratio thresholds (4.5:1 AA, 7:1 AAA) used in color scoring.

color contrastaccessibility

Questions about our methodology? We are transparent by design.